FACTORS INFLUENCING THE TRAVEL INDUSTRY AFTER COVID 19 PANDEMIC
After more than two years since the series of Covid-19 waves hit the world, the bleeding travel industry is finally recovering. After about two years, People are vaccinated, and travel is resuming. Occupancy rates in hotels that were drastic to a minimum level are finally coming up. Hotels are now ensuring marketing strategies to churn up with the upcoming trends of the travel business.
Here are some factors influencing the travel Industry after covid 19 pandemic
THE COVID-19 PANDEMIC IS NOWHERE NEAR FINISHED
This pandemic nightmare is far from over, and we must live it in the coming years. The virus is still mutating with various varieties, and the spread is ongoing. Governments are investing in constant research and up-gradation infrastructure for mass production of vaccination doses and upgrading the vaccination level. Significantly, everyone must live with this virus in the coming years. It is now just like regular flu.
THERE IS A SIGNIFICANT IMPACT ON THE QUALITY OF SERVICE
Tourism units are run by Skilled and trained workforce, ensuring a high-quality product/service is available to the guest. The guest satisfaction levels are a scale of measurement of the performance of this tourism unit. Since the Pandemic began, the people earning bread solely from tourism were severely affected. Some have changed their profession, and some have changed jobs or opted for retirement. It is excruciating to bring the experience back together to team up, back to the room, to the table, and to the seat. You cannot turn customers around due to a lack of staff. Eventually, jobs are created, more jobs will come as the travel resumes, and so will the quality of service/product.
TRAVEL IS NOW MORE EXPENSIVE
The Airlines fares have gone high. They have been affected by the compounding efforts during the Pandemic when flights were so low. the airports are getting busy as the people have started traveling domestically and internationally. The flight companies are trying to recover the incurred losses during the Pandemic with a slight rise in airfare charges. The social Distancing and mask-wearing norms are still being followed by airlines to mitigate the covid 19 spread. Some countries are still practicing PCR tests on arrivals. Similarly, costs attributed to the other means of travel also have escalated to some extent with the rising fuel prices.
CHALLENGES ARE NOT OVER YET
Since the Pandemic began, Restaurant owners’ and Hoteliers’ resilience has been worth admiration. It is challenging for a food production unit to shut down for an extended period. Some have closed the team, some are at the edge of doing so, and it will be very hard if the business doesn’t open soon. The Corporate tax, Sales Tax, Electricity bills, and Demand Charges pile huge expenses on hoteliers and restaurant owners at minimum earnings and expressively lower their morale.
THE BRIGHTER SIDE
People have resumed traveling and booking travel packages with travel agents resulting in hotel occupancy levels. The Hotel revenue managers are planning marketing campaigns to maximize bookings. However, the travel is still not resumed as it was during 2019. The recovery of losses will take time. This Pandemic also brought itself with health and hygiene that will impact consumers’ lifestyles. Here the challenge for hotel owners is to create a robust consumer connect ecosystem to position guests, employees, and brand safety over anything. Not only this, but by taking measures to protect surrounding communities, independent hoteliers can place their brands most responsibly.
Analyzing the above factors that predetermine the traveler’s choices, behavior, and revenue to the hospitality unit is essential. The Hoteliers and Hotel associations are evolving, adapting to and collectively finding solutions, mentoring their subordinates, supporting them, and guiding them to overcome this challenging time. Travel is a bit safer now as most countries have vaccinated their people. The traveling people are looking for travel packages available online and will continue to look towards planning their trips as soon as they get an opportunity to travel.
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